Business Foundations: Starting & Scaling

Virtual Workshop – Thursday, November 12th • 11:30AM – 1:45PM EDT

Start or revitalize your small business with a solid base!

Are you in the beginning stages of your new small business, or have you owned a small business for a while?

Do you feel like you can’t keep up with all the things you NEED to know, on top of running your small business and trying to keep you and your business healthy and strong?

(And oh, by the way, doing all this during a pandemic?)

Take steps to influence your business now and into early 2021. Join four expert small business owners as your presenters, and connect with other business owner participants at:

Business Foundations: Starting and Scaling

A midday virtual program addressing four common neglected areas critical to the success and vitality of you and your business!

As a small business owner, you wear all the hats and touch every aspect of your business. However, some of what you need to know isn’t clear and you don’t know who to ask. These are the EXACT things you don’t want to let fall to the wayside or leave to chance … it’ll just be another mess that no one has time to clean up.

We’ve all been here at one time or another. The good news is you don’t have to go it alone!! We’re here to help.

Attend this business boot camp and revitalize your business! Gain essential tips, resources and support in the cornerstones of:

  • Business Law
  • Bookkeeping and Finances
  • Social Media
  • Personal Resilience

Enjoy the work that you love to do without worrying about the back end of your business

Create the strong, basic business anchors you need

Run your business efficiently

Don’t keep your business a secret – get your message to your ideal clients

Stay resilient in your health and well-being

Program Summary and Schedule

This program will take place via Zoom on Thursday, November 12th, from 11:30 am – 1:45 pm Eastern Time.


  • 11:30 – 11:45 am: Welcome and Brief introductions – meet your facilitators and fellow participants
  • 11: 45 am – 12:10 pm: Session 1: The Legal Business Entity & Why You Need One, by Lisa Sigman
  • 12:10 pm – 12:35 pm: Session 2: Good Bookkeeping: The Pillar for Business Success, by Joselyn Martinez
  • 12:35 pm – 1:00 pm: Session 3: Leading Yourself Resiliently Through Uncertainty by Chris Vasiliadis
  • 1:00 pm – 1:25 pm: Session 4: Practice Makes Perfect: Social Media Best Practices To Grow Your Business Online by Kelly Murphy

All sessions include Q&A.

  • BONUS from 1:25 pm – 1:45 pm: attend one breakout group with your topic/presenter of choice!
    • Legal Considerations During and After the Pandemic with Lisa Sigman
    • Bookkeeping Q&A with Joselyn Martinez
    • Architect Your Resiliency Routine with Chris Vasiliadis
    • Social Media Q&A with Kelly Murphy

The powerful action plan your business is craving awaits!

Only 20 slots available. Grab your “seat” today! Be ready to get valuable information, take notes, get your questions answered, and enjoy connecting with and meeting other dedicated business owners.

Early bird rate! We like to reward decisive action. Take advantage of the early bird rate of $47.00 good through midnight Eastern Time on October 23, 2020.

After October 23rd, the rate is $67.00.

Learn more about your four presenters. We’re excited to share our expertise to enable you to successfully run your business at your best.

Lisa Sigman

Lisa Sigman

Lisa Sigman, Partner at Nobles & Sigman, acts as outsourced general counsel for small businesses – in other words, she is the “primary care attorney” for your businesses. As a single mother and business owner, Lisa’s passion is working with women owned & operated businesses, collaborating with clients to create and maintain a solid legal foundation as the business starts and grows.

Joselyn Martinez

Joselyn Martinez

Joselyn Martinez, Owner of Balance Financial Solutions, having built her own successful business is committed to help fellow dream chasers on their journey to success by using. Her comprehensive knowledge base of the accounting field to help small businesses create cost-cutting measures, and improve cash flow for greater opportunities for growth.

Chris Vasiliadis

Chris Vasiliadis

Chris inspires people to use their well-being as their secret weapon to successfully lead their life. Since 2008, through her business, Priority Wellness, she specializes in collaborating with stressed and depleted women leaders, enabling them to perform at their best without burning themselves out. Through individual and group coaching and workshops, her clients energize their health, strengthen their resilience, and put systems of sanity in place in sustainable, even joyful, ways. She is the author of the book Ignition: A Professional Woman’s Guide to Energized, Burnout-Proof Living. A “recovering Type-A personality,” Chris has been relapse-free from multiple sclerosis for over 13 years.

Kelly Murphy

Kelly Murphy

Kelly is co-owner of Virtually Focused Media, a full-service support agency working with business owners looking to take their businesses to influencer levels.

As a reliable, supportive, and knowledgeable social media expert, Kelly will help you become confident, well-informed, and EAGER to get to work managing your own social media, so that you can grow your business!

Act now! Get a business owner colleague to join you and hold each other accountable after the program!

These 20 seats will fill up fast: secure your spot today to start experiencing your effectively running business!

Can’t wait to see you there!! Questions? Email Lisa HERE.