fostering community through social media

Are you cultivating your community on Facebook? Mark Zuckerberg recently outlined some key areas of focus for his Facebook platform, with one of the focuses turning to smaller, more intimate communities.

This shouldn’t come as a surprise to most people, as he has spoken in the past about the importance of Facebook Groups, and the importance of “community.”

“The internet gave us the superpower of being able to connect with anyone, anywhere. This is incredibly empowering and means that our relationships and opportunities are no longer confined to just where we live. We’re now part of a community with billions of people in it — with all the dynamism, culture and economic opportunity that brings.

But being part of such a large community creates its own challenges and makes us crave intimacy. When I grew up in a small town, it was easy to have a niche and sense of purpose. But with billions of people, it’s harder to find your unique role. For the next decade, some of the most important social infrastructure will help us reconstruct all kinds of smaller communities to give us that sense of intimacy again.

This is one of the areas of innovation I’m most excited about. Our digital social environments will feel very different over the next 5+ years, re-emphasizing private interactions and helping us build the smaller communities we all need in our lives.”

Gone are the days of broadcasting your every movement on social media? Time will tell!

What does this mean for small business owners trying to grab a moment of their audiences attention? The way we do business will have to pivot, and it has been for quite some time. If you haven’t already, it’s time to consider cultivating a community within your audience. Foster relationships. People will naturally do business with someone they know, like, and trust.

What are you doing in your business to get ahead of this shift in the way that people will use social media… Facebook, specifically?

facebook group settings

Facebook has just announced some changes coming to Facebook Group settings, and they are meant to streamline things for group owners. In the past, group owners have had three choices when setting up a group:

  • Public
  • Closed
  • Secret

Now, they will be simplified into TWO categories:

  • Public
  • Private

This should help with any confusion that group owners have seen, when trying to figure out the difference between “secret” and “closed,” which happened more than you can imagine.

“We’re making this change because we’ve heard from people that they want more clarity about the privacy settings for their groups. Having two privacy settings — public and private — will help make it clearer about who can find the group and see the members and posts that are part of it. We’ve also heard that most people prefer to use the terms “public” and “private” to describe the privacy settings of groups they belong to.”Facebook

Admins can find the new controls in their Facebook group settings today! Remember, the future is PRIVATE (per Zuck, anyway).

Facebook announces timeline changes that might actually make you happy - come learn more!

This week, Facebook released some new information regarding its algorithm, and how it may be changing. Based on results from surveys they conducted, users should see more posts from people that they interact with on a more regular basis. How much do we love it when Facebook announces timeline changes that actually make us happy?

But wait, this DOES NOT mean that we need to resurrect the “Facebook is only showing me posts from 25 of my friends!” cry for help, but it DOES mean that likely you will start seeing more of your friends posts.

“This doesn’t mean News Feed will be limited to posts from only certain people and it doesn’t mean you will necessarily see more friend content. Rather, you will likely see posts from those you have close relationships with higher up in your News Feed.”

Facebook promises that they will continue to survey people to see how their actions have changed over time, and plans to adjust the algorithm as their users change.

What does this mean for businesses that have a Facebook Page? Well, they will be doing the same thing with Pages and what links are floated to the top of timelines. It will not only be limited to Page updates, but also what TYPE of updates users prefer (could be video, graphic posts, etc.).

“These changes aren’t meant to show more or less from Pages or friends. Rather, the Page links that are surfaced to people will be ones they find worth their time — and the friend posts will be from friends people want to hear from most.”

So, how does this sit with you?

Facebook To Restrict Facebook Live For Rule Violators

In the wake of the Christchurch tragedy, which was unfortunately shared on social media, today we’ve learned that plans for Facebook to restrict Facebook Live for rule violators are going into place almost immediately.

“Today we are tightening the rules that apply specifically to Live. We will now apply a ‘one strike’ policy to Live in connection with a broader range of offenses. From now on, anyone who violates our most serious policies will be restricted from using Live for set periods of time – for example 30 days – starting on their first offense. For instance, someone who shares a link to a statement from a terrorist group with no context will now be immediately blocked from using Live for a set period of time.”

Only time will tell how effective these steps will be, but kudos to Facebook for acting swiftly to ATTEMPT to stop this from happening again.

They have also invested $7.5 million into new research which will help “improve image and video analysis technology” (Facebook).

Fingers crossed we see a difference!

Facebook Video Best Practices

A lot of information came out of the Facebook camp over the past week, and as I am sorting through all of it, I am sharing with all of you. Today I want to dig into something super important – best practices for video on Facebook.

So many of you have questions surrounding video on social media – specifically, Facebook. Facebook has heard you. There are some new updates coming surrounding how Facebook “ranks” videos that are shared on their platform. Today’s post is not about that, but stay tuned, as that information will be coming next!

Facebook released some brand new “best practices” when it comes to utilizing video on their platform, and here is the nutshell information:

ORIGINALITY

Share ORIGINAL content that YOU have recorded, produced, etc.

One of the practices that harm your distribution is when you share content that has been shared throughout Facebook already that you did not create yourself. No, sharing your OWN content will not harm you. Your Page should be your platform — a place to show the world who you are and how you think or create. Content that reflects that authenticity should have strong originality signals on Facebook.

AUTHENTICITY VS. CLICKBAIT

Let me just get right to the point here, no one likes clickbait. Be authentic about what you are offering in your video, and do not pull people into your content by exaggerating or omitting information.

Facebook truly recommends creating content that people will watch from beginning to end. The magic number right now is 3 minutes. Research has shown us that people on Facebook find value in longer videos that have a storyline. We prioritize longer videos (three minutes or more) that inspire people to continue watching.

LOYALTY AND INTENT

If people are returning to your page or searching for your content on Facebook, they see that as important when it comes to video content. Facebook urges their users to offer bonus or behind-the-scenes content in between longer form content. Keep people wanting more, and keep them coming back!

Do not forget to OPTIMIZE your content so that it is easy to find via search.

ENGAGEMENT

Create content that is ORGANICALLY shared, and ORGANICALLY has engagement. Do not beg for shares and do not force engagement. Facebook will “reward” content that has meaningful engagement between viewers of your content. Be authentically shared. Shares remain one of Facebook’s most powerful tools for organic distribution.

Show up. Engage with those who are engaging with you.

The bottom line for all of these practices is that if you are authentic, honest, and put out good content, your videos have the potential to thrive!

How are YOU stacking up with these best practices for video on Facebook? Fold these in and you will be good to go!

messenger-mothers-day

Facebook recently announced that they will be adding some flashy new elements to celebrate Mother’s Day with Facebook. What better way to recognize that special lady in our lives – MOM.

Facebook reports that back in 2017, “Mother’s Day conversations drove more posts in one day than any other topic on Facebook and was one of the biggest days on Messenger.” (Facebook). No surprise there, as Mother’s SHOULD be celebrated in a big way!

Click through to see how you can celebrate Mother's Day with Facebook frames and stickers!

So, what will you be seeing? Well, keep an eye out on Facebook Messenger for some great stickers and frames, as well as throughout Facebook itself. Additionally, there will be other ways to show your mother and others how much you care – send a card, use a frame, or post messages of love on your timeline and theirs.

Celebrate Mother's Day with Facebook add-ons - click through to learn more!

Thanks for sharing and showing the love, Facebook! Let’s all celebrate Mother’s Day with Facebook and dress up our posts!