Posts

how often you should post on social media

I frequently hear the question “how often should you post on social media?” when I talk to people. It is not a question that has an absolute answer, but one that needs more digging in order to give an educated response. How often you should post on social media can be different for every business owner. There are quite a few factors that go into determining the answer, and business owners truly should take the time to figure it out (or hire someone who can do it for them). In the meantime, here are a few tips to get you started:

Have you figured out who your target market is? If so where are they hanging out (meaning, what platform(s) are they using)? This is the first step you want to take when figuring out your social media strategy, and that includes the frequency of your posting. Once you figure this out, that will point you in the direction of what platform(s) you should be using. That will then give you a better idea of how OFTEN you should be posting.

Have you stalked your competition? You do not have to reinvent the wheel. Check out your competition, see what they are doing, and if they seem to have it figured out, you can test it with your own followers to see if it works for you. social media is all about testing. If at first, you don’t succeed, try try again. Right? We learned this at an early age. I am sure your competition did not come out of the gate a raving success.

Above all, be consistent. It is important that you show up, and show up often. So, make your goal attainable when it comes to social media. If you know you can post at least three times a week, then stick with that until you are confident you can CONSISTENTLY show up more often.

In the meantime, here are some basics:

  • Facebook: 1-2 times a day.
  • Instagram: 1-2 times a day.
  • Twitter: 3-5 times a day.
  • LinkedIn: 1 time a day.
  • Pinterest: 3 times a day.

So, what have YOU been doing? Do you fall in line with industry standards? Let me know in the comments!

Facebook announces timeline changes that might actually make you happy - come learn more!

This week, Facebook released some new information regarding its algorithm, and how it may be changing. Based on results from surveys they conducted, users should see more posts from people that they interact with on a more regular basis. How much do we love it when Facebook announces timeline changes that actually make us happy?

But wait, this DOES NOT mean that we need to resurrect the “Facebook is only showing me posts from 25 of my friends!” cry for help, but it DOES mean that likely you will start seeing more of your friends posts.

“This doesn’t mean News Feed will be limited to posts from only certain people and it doesn’t mean you will necessarily see more friend content. Rather, you will likely see posts from those you have close relationships with higher up in your News Feed.”

Facebook promises that they will continue to survey people to see how their actions have changed over time, and plans to adjust the algorithm as their users change.

What does this mean for businesses that have a Facebook Page? Well, they will be doing the same thing with Pages and what links are floated to the top of timelines. It will not only be limited to Page updates, but also what TYPE of updates users prefer (could be video, graphic posts, etc.).

“These changes aren’t meant to show more or less from Pages or friends. Rather, the Page links that are surfaced to people will be ones they find worth their time — and the friend posts will be from friends people want to hear from most.”

So, how does this sit with you?

Facebook To Restrict Facebook Live For Rule Violators

In the wake of the Christchurch tragedy, which was unfortunately shared on social media, today we’ve learned that plans for Facebook to restrict Facebook Live for rule violators are going into place almost immediately.

“Today we are tightening the rules that apply specifically to Live. We will now apply a ‘one strike’ policy to Live in connection with a broader range of offenses. From now on, anyone who violates our most serious policies will be restricted from using Live for set periods of time – for example 30 days – starting on their first offense. For instance, someone who shares a link to a statement from a terrorist group with no context will now be immediately blocked from using Live for a set period of time.”

Only time will tell how effective these steps will be, but kudos to Facebook for acting swiftly to ATTEMPT to stop this from happening again.

They have also invested $7.5 million into new research which will help “improve image and video analysis technology” (Facebook).

Fingers crossed we see a difference!

Facebook Video Best Practices

A lot of information came out of the Facebook camp over the past week, and as I am sorting through all of it, I am sharing with all of you. Today I want to dig into something super important – best practices for video on Facebook.

So many of you have questions surrounding video on social media – specifically, Facebook. Facebook has heard you. There are some new updates coming surrounding how Facebook “ranks” videos that are shared on their platform. Today’s post is not about that, but stay tuned, as that information will be coming next!

Facebook released some brand new “best practices” when it comes to utilizing video on their platform, and here is the nutshell information:

ORIGINALITY

Share ORIGINAL content that YOU have recorded, produced, etc.

One of the practices that harm your distribution is when you share content that has been shared throughout Facebook already that you did not create yourself. No, sharing your OWN content will not harm you. Your Page should be your platform — a place to show the world who you are and how you think or create. Content that reflects that authenticity should have strong originality signals on Facebook.

AUTHENTICITY VS. CLICKBAIT

Let me just get right to the point here, no one likes clickbait. Be authentic about what you are offering in your video, and do not pull people into your content by exaggerating or omitting information.

Facebook truly recommends creating content that people will watch from beginning to end. The magic number right now is 3 minutes. Research has shown us that people on Facebook find value in longer videos that have a storyline. We prioritize longer videos (three minutes or more) that inspire people to continue watching.

LOYALTY AND INTENT

If people are returning to your page or searching for your content on Facebook, they see that as important when it comes to video content. Facebook urges their users to offer bonus or behind-the-scenes content in between longer form content. Keep people wanting more, and keep them coming back!

Do not forget to OPTIMIZE your content so that it is easy to find via search.

ENGAGEMENT

Create content that is ORGANICALLY shared, and ORGANICALLY has engagement. Do not beg for shares and do not force engagement. Facebook will “reward” content that has meaningful engagement between viewers of your content. Be authentically shared. Shares remain one of Facebook’s most powerful tools for organic distribution.

Show up. Engage with those who are engaging with you.

The bottom line for all of these practices is that if you are authentic, honest, and put out good content, your videos have the potential to thrive!

How are YOU stacking up with these best practices for video on Facebook? Fold these in and you will be good to go!

3 ways to spruce up your marketing for spring

Spring is in the air, and that usually prompts people to start to spring clean – here are 3 ways to spruce up your marketing for the spring. We all love to do it, and we all hate to do it. You may not think of it, but now is an excellent time to take stock of your marketing practices and give the ole plan a dusting. I have come up with three simple things you can do to give your marketing plan a spring cleaning. Are you ready? Excellent! Let’s go.

YOUR CONTENT / SOCIAL MEDIA

When is the last time you posted on your Facebook, Instagram, or Twitter accounts? Depending on the type of business that you run, you should be posting a few times a week. Additionally, depending on the PLATFORM you are using, it is highly possible that you should be posting a few times a DAY.

How about your blog? “Wait, my what?” Yep, you should be putting out content via your blog. It is a great way to get traffic, and it keeps your business fresh in peoples minds. Plus, Google loves it.

So, hop on over to your social media platforms and your blog to make sure you are putting out new content! Your business will thank you for it.

YOUR INFORMATION / BIO

This one is easy. Check to make sure that all of your information is up to date. Has your address changed? Have you added a service? While you’re there, make sure that all of your links work and point to where they should be pointing. Don’t make potential clients or customers work too hard to find you.

YOUR NEWSLETTER

When is the last time you sent out a newsletter to your email list? If you cannot remember, chances are it is time to send one. Not everyone is hanging out on social media or your website. Nurture your clients and customers, check in on them, keep them updated on what is happening with you and your business, and you will stay at the forefront of their mind.

These are just 3 ways to spruce up your marketing. If you are looking for more ideas or some help creating a plan, fee free to reach out and we can dust off your overall marketing plan.

instagram social media

Instagram recently announced that they will be cracking down on users who are using third-party apps to boost their popularity on the popular social media platform. Oh yes, there are third-party apps that will go through and “like” or “comment” on your behalf while you do other things like shop at Target, sleep, eat, or make money.

Soon, users that are doing this will be getting a direct message from Instagram which will be a basic slap on the wrist.

“Accounts we identify using these services will receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others. We will also ask them to secure their account by changing their password. People who use these types of apps share their username and password, and their accounts are sometimes used by third-party apps for inauthentic likes, follows and comments. Not only does this introduce bad behavior into the Instagram community, it also makes these accounts less secure.”


So, if you are doing this, expect some stern looks from Instagram. If you are NOT doing this, you have nothing to worry about. Though, you MAY notice some change in your engagement, once these accounts are weeded out. Kudos, Instagram! This is a step in the right direction.

messenger-mothers-day

Facebook recently announced that they will be adding some flashy new elements to celebrate Mother’s Day with Facebook. What better way to recognize that special lady in our lives – MOM.

Facebook reports that back in 2017, “Mother’s Day conversations drove more posts in one day than any other topic on Facebook and was one of the biggest days on Messenger.” (Facebook). No surprise there, as Mother’s SHOULD be celebrated in a big way!

Click through to see how you can celebrate Mother's Day with Facebook frames and stickers!

So, what will you be seeing? Well, keep an eye out on Facebook Messenger for some great stickers and frames, as well as throughout Facebook itself. Additionally, there will be other ways to show your mother and others how much you care – send a card, use a frame, or post messages of love on your timeline and theirs.

Celebrate Mother's Day with Facebook add-ons - click through to learn more!

Thanks for sharing and showing the love, Facebook! Let’s all celebrate Mother’s Day with Facebook and dress up our posts!